Email & Lifecycle
Designing email as an extension of the brand — using creative, storytelling, and customer intent to drive engagement, conversion, and retention.
Primally Pure
Lead lifecycle email design across launches, education, promotion, and evergreen storytelling — using testing and performance insights to continually evolve the creative. A/B-tested campaigns have driven a 67% lift in CTR, with email contributing $1.9M+ in BFCM revenue.
Elliot Cole
Own design and copy for always-on lifecycle email, translating Elliot Cole’s distinct brand voice into product launches, promotions, education, and evergreen storytelling.
Jack Henry
Owned end-to-end design and copy for Jack Henry’s lifecycle program, building an always-on email system that carried the brand consistently across product launches, education, promotion, and evergreen storytelling.
