About Me.
I’m Shelby — Social Art Director & Creative, turning campaign concepts into visual stories — from initial idea through final execution.
I love taking an idea and thinking through the whole world around it — from the big-picture vision down to the details that make it feel complete. Across social, paid, email, and beyond, I build out creative that feels distinct, considered, and worth paying attention to.
What I Do
1. Social Art Direction
Turning ideas into visual worlds built for social — shaping the overall mood, art direction, and details, then translating that vision into content made for the way people actually engage.
2. Content & Campaign Strategy
Thinking through the bigger story behind a campaign — what we’re saying, how it unfolds, and how each piece works together across the customer journey.
3. Paid Social
Pairing strong visual direction with performance insights to test what resonates, learn from what converts, and use those learnings to drive stronger performance.
4. Graphic Design
Building out the visual language of a brand across every touchpoint — keeping the work recognizable and considered, whether it lives on social, digital, or in print.
5. Email & Lifecycle
Creating email that feels like a natural extension of the brand — balancing strong design and storytelling with a clear path to click, shop, or come back.
What I Do
1. Social Art Direction
Turning ideas into visual worlds built for social — shaping the overall mood, art direction, and details, then translating that vision into content made for the way people actually engage.
2. Content & Campaign Strategy
Thinking through the bigger story behind a campaign — what we’re saying, how it unfolds, and how each piece works together across the customer journey.
3. Paid Social
Pairing strong visual direction with performance insights to test what resonates, learn from what converts, and use those learnings to drive stronger performance.
4. Graphic Design
Building out the visual language of a brand across every touchpoint — keeping the work recognizable and considered, whether it lives on social, digital, or in print.
5. Email & Lifecycle
Creating email that feels like a natural extension of the brand — balancing strong design and storytelling with a clear path to click, shop, or come back.
Experience
Design Strategist, Art Direction & Social Strategy
Primally Pure
'24 - Present
Lead social and creative strategy from concept through execution — developing campaigns, directing shoots, and shaping creative across organic, paid, and email. The work has driven 10.9K+ monthly follower growth, paid creative up to 12.9x ROAS, and a 67% lift in email click-through rate.
Design Strategist, Art Direction & Social Strategy
Primally Pure
'24 - Present
Lead social and creative strategy from concept through execution — developing campaigns, directing shoots, and shaping creative across organic, paid, and email. The work has driven 10.9K+ monthly follower growth, paid creative up to 12.9x ROAS, and a 67% lift in email click-through rate.
Art Director & Designer
FREELANCE
May 2023 - Present
Partner with brands including Nature of Things, Elliot Cole, and Jack Henry on art direction and design — shaping visual identities and creating elevated, cohesive creative across campaigns, social, digital, and brand touchpoints.
Art Director & Designer
FREELANCE
May 2023 - Present
Partner with brands including Nature of Things, Elliot Cole, and Jack Henry on art direction and design — shaping visual identities and creating elevated, cohesive creative across campaigns, social, digital, and brand touchpoints.
Marketing Manager
Jack Henry
July 2023 - July 2024
Led creative strategy for product launches from early concept through execution, shaping campaigns across organic social, paid, email, and in-person experiences. Used audience insights, social trends, and performance data to guide creative decisions and identify opportunities to grow engagement, acquisition, and revenue.
Marketing Manager
Jack Henry
July 2023 - July 2024
Led creative strategy for product launches from early concept through execution, shaping campaigns across organic social, paid, email, and in-person experiences. Used audience insights, social trends, and performance data to guide creative decisions and identify opportunities to grow engagement, acquisition, and revenue.
Social Media Manager
Jack Henry
Feb 2023- July 2024
Led multi-platform social strategy and content from idea to execution — concepting shoots, sourcing UGC, and shaping the day-to-day brand presence. Used performance insights to understand what was resonating and inform what we created next.
Social Media Manager
Jack Henry
Feb 2023- July 2024
Led multi-platform social strategy and content from idea to execution — concepting shoots, sourcing UGC, and shaping the day-to-day brand presence. Used performance insights to understand what was resonating and inform what we created next.
Social Media Manager
Bloom Nutrition
June 2022 - October 2022
Led social strategy and content creation for a 2M+ audience across Instagram, TikTok, and YouTube. From concepting to shooting and editing, I created content that averaged 40K likes and 1.3M+ views per post and developed campaigns for 10+ brand partnerships including Alo Yoga and Crop Shop.
Social Media Manager
Bloom Nutrition
June 2022 - October 2022
Led social strategy and content creation for a 2M+ audience across Instagram, TikTok, and YouTube. From concepting to shooting and editing, I created content that averaged 40K likes and 1.3M+ views per post and developed campaigns for 10+ brand partnerships including Alo Yoga and Crop Shop.